As India's ABC is reporting circulation year-on-year growth of almost eight per cent in some regions, there are hints of change in the way smaller newspapers are audited.
According to industry website exchange4media.com, the information and broadcasting wants a role for the Press Information Bureau in auditing print publications' circulations, following rising complaints and allegations of "fudging", while the job might go back to the old Registrar of Newspapers for India.
The Audit Bureau of Circulations - which audits publications with circulations of more than 45,000 copies - says print media circulations have grown 61 per cent in the last ten years, bucking a worldwide trend.
Average daily sales from 39.1 million in 2006 to 62.8 million last year, equivalent to an average 4.87 per cent a year. In some areas, such as north India, CAGR was at 7.83 per cent.
Hindi publications (8.76 per cent) grew fastest, followed by Telugu (8.28 per cent), while English-language newspapers grew at only 2.87 per cent. KPMG has forecast that print will continue to be India's second largest media platform - next to TV -into the 2020s.