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Asociación Técnica de Diarios Latinoamericanos
Boletín Semanal Septiembre 18, 2018

Forma en que Le Figaro consigue lectores que gastan 15 minutos mirando videos

French newspaper Le Figaro is getting people to spend more time watching its live videos by adding interactive features.

The right-leaning daily rebooted its video player and has been running most of its videos on the new player since September, including about 60 hours of live video a month. With the new player, viewers can comment (after logging in on Facebook), and post reactions, and they will soon be able to vote on video. Along with driving engagement and subscriptions, Le Figaro hopes to build a more accurate picture of its viewers for advertisers with the logged-in data.

“Interactions are so important because we don’t want to be TV,” said Bertrand Gié, Le Figaro’s head of digital. “The key is being user-centric.”

Le Figaro is seeing roughly two dozen interactions per video on its rebooted video player, Gié said. More interactions take place on Facebook than on-site, as users are already logged in and conditioned to comment on the social platform. On Facebook, comments on Le Figaro’s regular show “Points de Vue,” where journalists discuss topical events, like Marine Le Pen’s aide Florian Philippot quitting the right-wing National Front party, tend to get 50 to 80 comments.

Le Figaro’s video ranges from under a minute to an hour depending on the show, and on-site, the average watch time for the videos is between 10 and 15 minutes, said Gié. Other publishers are thinking more about watch time: Bleacher Report has previously reported completion rates of between 60 to 85 percent for a five-minute video, and on YouTube, Great Big Story reports between 70 and 80 percent.

Some of the bugs are still being worked out, such as the best way for people to find the chat function. First, Le Figaro put it to the side of the video. Its high visibility there led people to talk a lot (interactions per video were in the hundreds), but often about unrelated issues. Now, users have to click a button to participate, but Gié feels it’s too hidden for people who want to engage to find it.

Le Figaro is also trying to figure out which formats get the most interaction. General discussions with politicians don’t typically get much interaction from the audience, but having a journalist cover live events like sports — such as this video covering the semi-final of the chess world championship — or protests and answer viewers’ questions does better. This video about space probe Cassini’s mission to Saturn is representative of the added value of video on digital, said Gié: The video is broadcast, then the audience asks the experts questions. On Facebook, the video has 174 comments. Soon, it will merge the Facebook and Le Figaro chat feeds, so commentators on both platforms will see all the interactions.

For now, the videos are all free to watch and monetized with pre-roll ads, but the hope is that interaction levels will lead to subscriber growth. A similar strategy is in place at publishers including The Times of London and Financial Times, which have found that those who comment on written articles are more likely to subscribe. Le Figaro has about 60,000 online subscribers, according to the publisher.

¿Qué ocurre durante un minuto en internet?

Un estudio revela los contenidos que se visualizan durante 60 segundos en la red

Casi la mitad de la población mundial utiliza Internet, es decir, que cada día, unos 3.700 millones de personas se conectan a la red para comunicarse, informarse o entretenerse. Cada año, los infógrafos Lori Lewis y Chadd Callahan, de Cumulus Media, realizan un estudio en el que analizan lo que ocurre en internet durante un minuto, y estas son sus conclusiones sobre el uso de la red en 2017:

  • 900.000 personas se conectan a Facebook.
  • 3,5 millones de usuarios realizan búsquedas en Google.
  • Se envían 452.000 tuits.
  • Se suben 46.200 fotos a Instagram.
  • En Netflix, se visualizan 70.017 horas de contenido.
  • En Snapchat se crean 1,8 millones de snaps.
  • Un total de 15.000 GIFs se envían por Messenger.
  • En Linkedin, se generan 120 perfiles profesionales.
  • En Spotify se reproducen 40.000 horas de audio.
  • Los usuarios envían 156 millones de correos y 16 millones de SMS.
  • Se pasan 990.000 de swipes [vistazos de perfiles] en Tinder.
  • App Store y Google Play registra 342.000 aplicaciones descargadas.
  • En YouTube se reproducen 4,1 millones de horas de vídeo

Según la agencia We Are Social, 2.789 millones de personas utilizan las redes sociales. Casi la totalidad de ellos, 2.549 millones, lo hacen en el móvil.

Mas de dos millones estudiantes de escuelas publicas tienen acceso gratis a The new York Times

Thanks to generous donations from 26,000 supporters, the sponsor a subscription program has now provided free New York Times-access to more than 2 million public school students in more than 3,000 schools across all 50 states.
Students in some of the country’s major school districts including Philadelphia City Schools, Miami-Dade County Public Schools, Chicago Public Schools and Baltimore City Public Schools are part of the program.

Students in the program also receive access to educational programs and resources through The Times’s Learning Network, as well as to the sponsorship program’s webinar series.

In the coming months, The Times will launch a number of new projects as part of the subscription program including a back-to-school email series for teachers and students with tips on getting the most from their NYTimes.com access, as well as a teacher ambassador program that awards teachers professional development credit for their participation in sponsorship program initiatives.

In addition, elementary students in the program will receive a free copy of “The New York Times for Kids” special print section.

Finalmente aparece la impresora nanographic Landa

At drupa 2012, Benny Landa introduced a new inkjet printing technology to excited crowds with great fanfare. Now five years later, the first Landa Press is installed and there are two more right behind it, as well as a waiting list. David Zwang was one of about 100 people, mostly potential customers, from around the globe to visit with Landa at his facilities in Rehovot, Israel, to get a closer look at the man, his vision, and the machines.