• SurveyMonkey and the Guardian poll media executives and consumers on trends that will dominate the industry in the next 10 years
• Wearables slammed by consumers as a platform for content consumption
• Print and TV still held in higher consumer regard than digital and mobile
• TV still king of the ad platforms as banners fall out of favour, but for how long?

In this closing keynote at the 2015 Changing Media Summit, Jon Cohen of SurveyMonkey unveiled the results of an exclusive survey around what trends will dominate the media landscape over the next decade. Watch the highlights of the session above.

Mobile content is lagging, wearables are worthless and traditional media platforms such as TV and print still set the benchmark for content quality. The research, conducted in conjunction with the Guardian, also reveals that while the demand for daily news content shows no signs of waning among consumers (four-fifths read the news at least once a day), the ways in which it is consumed and produced will change dramatically.

Check out the full findings in the presentation below.

Results from the Guardian/SurveyMonkey Study

Some of the key findings included:

• Being slow to adapt is the biggest challenge facing publishers
• 45% of publishers are not creating content for mobile
• 37% of consumers say content provided on mobile is either ‘fair’ or ‘poor’
• Only 4% of publishers are creating content for wearables
• Only 29% of publishers see banners ads as a major part of future revenue
• Most publishers (68%) believe more consumer data will make us more creative
• 72% believe creativity will be more important than tech in the next ten years
• 72% of consumers believe social media will overtake TV as an ad platform
• 70% of publishers support government regulation of third-party data sharing agreements
• 76% publishers anticipate more challenges in the next ten years