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Asociación Técnica de Diarios Latinoamericanos


Boletín Semanal julio 23, 2020

Este es un snapshot regional de los datos disponibles en la base de World Press Trends que incluye información de WAN-IFRA , Zenith, PwC, comScore y el World Bank.


(Norte America + LatinoAmerica)

Tendencia de la Prensa Regional según World Press Trends 2019 WAN IFRA

Overall industry performance

While it is easy to calculate the average performance of the industry across this region, it is diffi- cult to make generalisations. Even the story of the industry in the high-income nations of North America is, as the saying goes, a tale of two halves. The fortunes of publishers with both strong national and international reach are on the ascendancy. Titles such as The Wall Street Journal, The Washington Post and The New York Times all posted growing audiences and revenue fig- ures for the past year – and they remain bullish about the future. By contrast, the vast majority of publishers serving local and regional audiences are struggling. On average, we estimate that print circulation in North America fell 5%, while print advertising dropped 16.13%. On the other hand, digital circulation showed increases of 6%, while digital advertising was up 10%.

The story of the industry performance in Latin America has missing chapters because of gaps in the data. The reasons range across political, professional and practical issues. For example, the once-thriving newspaper industry in Venezuela is on its knees, mirroring the general state of the country’s economy.

For the five countries in Latin America for which we have reliable data for the five year period since 2014, print revenues from circulation and advertising have declined 10% and 9%, respectively.

Print circulation revenues for this group of countries is expected to drop by 3% overall in 2019, with changes ranging from a decline of 7% in Argentina to no change (0%) in Peru. Meanwhile, income from printed advertising is expected to be down by 5% this year, mirroring the decline in 2018.

On the other hand, during the past five years digital income from subscriptions have jumped 104% and advertising is up 61%. That trend is expected to continue with respective rises of 10% and 8% in digital circulation and advertising revenues forecast for 2019.

As publishers increasingly look to digital reader revenues, it’s worth noting how prices for digital subscriptions have changed. Overall, we’ve seen the average prices achieved by publishers for both print and digital subscriptions drop as the competition for subscribers intensifies. However, there have been some notable exceptions. In North America, the USA has bucked the trend with aver- age revenue per user (ARPU) earned from digital subscribers up 12% since 2014 with a further 2% rise expected this year. In Latin America, Peru has been the outlier posting a 31% increase in ARPU during the past five years. Publishers in Brazil are expected to grow their digital ARPU by 7% in 2019, which would make it the fastest growing market in the region.