Los insertos en los periódicos mantienen su nicho

Los consumidores usan los insertos de los diarios para ahorra dinero

Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers. According to a May 2014 study by Frank N. Magid Associates for the Newspaper Association of America (NAA), 39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web and 27% who wanted them sent via mail.

Why the big interest in newspaper inserts? US adult consumers who had used newspaper inserts cited deal-related benefits. Fully 70% said they checked the inserts to find out about sales and savings, while 62% said the fliers saved them time and money—and 56% had clipped coupons from a newspaper insert in the 30 days prior to polling. Interestingly, a majority of respondents enjoyed looking through newspaper inserts just because, with 57% browsing even when not in the market for an item and 56% doing so simply because it was a part of their routine.

NAA and Magid reported that inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons. Weekday newspaper inserts and circulars came in third, at 46%, and the lower percentage may be due to a lack of time for coupon investigation on these days compared with the weekend. Though weekday inserts trailed ads that came in the mail, they beat out digital sources. But results also indicated that inserts and circulars were important for newspapers looking to get their ads out there: Ads from regular news sections in newspapers landed in second-to-last place, just ahead of magazines.

- See more at: http://www.emarketer.com/Article/Newspaper-Inserts-Still-Have-Their-Perks/1011251/1#sthash.rWJ73mEs.dpuf

La web del Telegraph servirá al papel, según nuevos planes del diario

El DailyTelegraph, diario británico, se apunta de lleno al futuro digital. Según sus nuevos planes, estudia darle la vuelta a la estrategia adoptada por la mayoría de periódicos hasta el momento: será el papel el que se alimente de sus contenidos en la web, y no al revés.
Una reestructuración radical del medio en la que los contenidos publicados en la web servirán "de buffet" para el papel. Aún así, según informa TheGuardian, "el papel seguirá teniendo elementos como noticias exclusivas y opiniones". "Es la joya de la corona", afirman desde el medio.

Los puntos de esta nueva estrategia digital son cinco:

-Integración de la redacción digital y del papel.
-Dos turnos de trabajo: uno comienza a las 6 de la mañana. El segundo acaba a medianoche.
-Tres velocidades de trabajo: desde rápido, para las últimas horas, a lento, para reportajes. 
-Cuatro habilidades para cada periodista: redes sociales, vídeo, analítica y SEO.
-Los periodistas deberán aportar cinco ideas al día

SUNDAY 3000 y nueva rotativa para Colonial Press International

Con su nueva GOSS Sunday 3000, Colonial Press International busca ser más eficiente y extender su mercado.

La Sunday 3000 vendrá equipada con un doblador PFF 3.2  para imprimir revistas a 97 mil CPH ( o 194 mil en 16s) y nuestra nueva innovación de dobladores el nuevo JF80, 80 mil copias para otros formatos.

Anteriormente usuarios de rotativas MAN, la nueva Sunday será un complemento que ampliaría su capacidad de una forma superlativa, con los ahorros de papel que ofrecen nuestras maquinas.

Eso no es todo, la Sunday vendrá equipada con nuestro último modelo de hornos ECOSET que ofrece un 70% en ahorros en consumo de gas.

Agfa Graphicslanza equipo procesador de planchas Advantage N-TR HS para producciones de gran volumen en periódicos

New high-production engine hits speeds of 350 plates per hour, helping publishers extend editorial and advertising deadlines without sacrificing quality.

Agfa Graphics today introduced a new high-speed platesetter for the high-volume newspaper market. The Advantage N-TR HS (Trolley Load, High-Speed) runs at speeds up to 350 plates per hour. Thanks to the increased speed, the Advantage N-TR HS can extend newspaper publishers’ editorial and advertising deadlines, giving them the ability to deliver the latest news and last-minute offers to their daily readers.

The increased speed will also help newspaper publishers replace multiple, slower CtP engines with fewer faster ones. This results in savings on new CtP investments as well as other costs such as processing equipment or punch and bending machines. In addition, less processing equipment drastically reduces the labor cost for cleaning and refill. Finally, fewer CtP engines also mean less required floor space.

“Agfa Graphics again shows its commitment to the newspaper industry by offering state-of-the-art CtP technology that meets the requirements of the premium level newspaper market segment," said EmielSweevers, Global marketing manager for newspaper engines, Agfa Graphics. "Like all segments in the newspaper industry, the high-volume segment is also looking for improved production efficiency, cost savings and automation."

Sweevers continues: "With Agfa Graphics, newspaper publishers have a partner with expertise in hardware, complete workflow solutions and consumables, covering the entire pre-press production area. We continue to develop solutions that enable our customers to face the current market challenges.”

The Advantage N-TR HS features a trolley to transport plates from a safelight environment to the CtP imager. This gives customers who cannot switch to yellow safelight in the room where the CtP device is installed, the flexibility to more easily and efficiently load the plates in a separate yellow safelight environment.

Tensor instala 28 unidades en uno de los diarios mas importantes de Kuwait

WOODRIDGE, ILLINOIS, USA - Tensor International LLC, a U.S. manufacturer of single-width web offset press equipment, is pleased to announce the sale and current installation of a new press line to Al-Anbaa Newspaper in the Kuwait City-Shuwaikh Area of Kuwait. 

Installation of the 28 new press units has begun and the press is expected to be fully commissioned this December.  The press consists of Tensor T-1400 press units, an H-50 folder and 10 splicers.  One of the 4-high towers is equipped with UV.  The press will be driven by a DCOS shaftless drive system and is also nicely equipped with remote inking and brush dampening.  

Mike Pavone, Tensor’s Chief Operating Officer and VP of Sales said, “We are very pleased that Al-Anbaa Newspaper, a new client for us, chose Tensor as its press supplier.  We have excellent local support for fast response, and our press equipment is well known in this region for its superior design and durability.  We are looking forward to working further with Al-Anbaa as it expands its operations over the years.”

Tensor press offering information can be found at www.ustensor.com.  Also, visit Tensor’s booth at this year’s WPE in Amsterdam, Stand 11.260, to discover how Tensor can assist you with your single-width printing solution.